A PRACTICAL GUIDE TO MERGING YOUR MARKETING TECHNOLOGY STACKS POST M&A

Table of Contents

• Identify and engage your stakeholders
• Establish your technology objectives
• Define your stack structure
  - stack mechanics, architecture, layers, 

• Stack audit
  - creating a baseline
• Stack rationalization
• Creating a stack strategy and plan
  - data strategy, anchor platforms, consultants
    
  
  

• Finding new products
  - process, discovery, testing & implementation
• Aligning skills and technology
• Ongoing stack management